OUR STORY
Legacy. Mentorship. Innovation. Ownership.
At PrairieOne, we’re building something that goes far beyond selling vehicles. We’re building a legacy.
With over 35 years of industry leadership, founder and CEO Ray Lewis created PrairieOne Motor Group to transform how automotive careers and companies are built across the Prairies. His mission? Deliver an OEM-level customer experience, build real career paths for young people, and break down the barriers to ownership in the industry. We’re changing the way careers are built, how dealerships operate, and what ownership can look like for the next generation.
Education Beyond the Books
PrairieOne is a practical alternative to traditional education. We offer something different: a real career path, not just a job. Our hands-on, mentorship driven approach delivers more than theory, it produces newly minted professionals ready for leadership from day one.
We've partnered with leading organizations like NADA, SADA, and NCM to bring in some of the best training and mentorship in the business. We don’t just teach automotive skills; we instill financial literacy, business acumen, and entrepreneurial thinking that empowers the next generation of managers, dealer principals, and owners. Most of our new hires are earning six figures within their first year. That’s not luck. That’s structure, culture, and belief in people.
Ray’s pursuit of lifelong learning, including his MBA and executive studies at Rotman School of Management, embodies our values: growth, persistence, and consistency in everything we do.
Unparalleled Service. Certified Quality.
Our service doesn’t stop at the sale. Every PrairieOne vehicle is certified pre-owned and backed by our signature offerings:
Lifetime oil changes
Lifetime powertrain warranty
Lifetime car washes
2 years of scheduled maintenance
24/7 five-star customer service across our network
We also offer exclusive packages tailored for newcomers, including our Fly & Drive program, designed to support those starting new lives across Canada.
Innovation Drives Us.
We don’t anticipate the future—we build it.
PrairieOne leads the Prairies in adopting expansive technology, automation, AI systems, and advanced social media strategy. From performance tracking to digital experiences, we bring the right tools to the table to support our people and customers at every level. Our media division and Car Culture Media Manager initiatives are just the beginning. Technology isn’t an add-on; it’s part of our DNA.
Diversity & Community
Our people speak over
20 languages
Languages Supported:
Mandarin
Nepali
Farsi
Japanese
Patois
Pidgin English
Bosnian
Ukrainian
Russian
Gujarati
English
Hausa
French
Tagalog
Punjabi
Hindi
Urdu
Sindhi
Tamil
Arabic
Akan (Twi)
Pashto (East Irani)
and come from all walks of life. We believe diverse backgrounds bring better ideas, stronger performance, and shared purpose. From local school partnerships to sponsorships and community initiatives, we invest in the regions we serve — and in the people who call them home.
Sweat Equity & Ownership
Ownership is not a reward, it’s a pathway.
At PrairieOne, managers aren’t just employees, they’re future owners. Through sweat equity models, business acquisition support, and ongoing financial education, we’re building a new kind of automotive entrepreneur. Our Canadian Automotive Resourcery division also provides tools and consulting to help other independent dealerships grow and thrive, proving there is opportunity in collaboration, not just competition.
Breaking Barriers and Redefining Ownership
We believe ownership should be earned, not inherited. And that opportunity should be created, not gatekept.
Whether you're a newcomer to Canada, a young professional just starting out, or a dealer principal looking for your next chapter, PrairieOne is where careers grow, ownership begins, and legacies are built.
This year alone, we’ve opened more than eight new dealerships across the Prairies. That growth isn’t just about selling more vehicles—it’s about opening doors for people who’ve never had a shot at ownership before.