OUR STORY
PrairieOne is building a legacy by cultivating the next generation of automotive leaders.
With over 35 years of experience in the automotive space, Ray Lewis, our founder and CEO, established PrairieOne Motor Group to do more than just sell vehicles. He set out to change the way automotive careers are built across the Prairies. That means delivering an OEM-level experience for customers, bringing better systems and processes to the industry, and most importantly, creating real careers for young people.
PrairieOne is a practical university alternative to traditional college - a place where you learn while you work and get certified while you earn. We have trained and developed people who are now leading some of the most high-performing teams in the business. Our programs are hands-on, practical, and built on real results, not just theory. Through strong partnerships with NADA, SADA, NCM Associates, and others, we bring in some of the best trainers in the world to teach leadership, finance, sales, and service at the highest level. This is how we turn beginners into professionals, professionals into managers, and managers into future owners. The majority of our team members are earning six figures in their first year because performance is built into our culture from day one.
Ray has never stopped believing in education and growth. Even after decades in the industry, he is currently pursuing his MBA and further education at the Rotman School of Business. His relentless pursuit of personal growth is a living example to our entire organization – where each one of us is learning while earning. He is not just building a company - he is living the values that drive it.
Certified Leadership. Real Mentorship.
PrairieOne is proud to be led by certified leaders who believe in sharing knowledge and creating opportunities for others. Our leadership team brings practical experience and mentorship to every dealership, department, and individual.
The goal is not just to perform well today. It is to grow the next wave of managers, owners, and automotive entrepreneurs who will lead the industry forward. We believe every team member has the potential to rise, and we are committed to helping them get there.
Innovation, Culture, and Community.
APrairieOne is the leading dealership group in the Prairies when it comes to technology, innovation, and customer experience. We bring in the latest tools, AI systems, and performance tech so our people are always ahead of the curve.
Our team is made up of people from unique and diverse cultural backgrounds who speak more than 20 languages. That diversity is one of our greatest strengths. We believe that collaboration across cultures, departments, and communities leads to better ideas, stronger results, and a shared purpose.
We continuously invest in partnerships with schools, local businesses, and community organizations. We believe growth matters most when it is shared and that leadership should be built by lifting others.
Breaking Barriers and Redefining Ownership .
We also operate CanadaOne Dealer Services, our in-house warranty and protection company, which creates strong career opportunities for individuals looking to build a future in the finance and insurance side of the business.
Our vision is clear. We are committed to breaking all barriers to ownership in the automotive industry. PrairieOne envisiohns to grow young individuals into entrepreneurs, owners, and dealer principals.
PrairieOne is working on something extraordinary. We strongly believe that mistakes are just learning experiences, and it is those very lessons that have forged the genesis of this group. With over eight new dealerships launched this year alone, PrairieOne is growing at a pace rarely seen in the Canadian automotive industry.
This momentum is proof that our vision works and that when you invest in people, process, and purpose, the results follow. Beyond our own network, we are also committed to helping the industry around us. Through Canadian Automotive Resourcery, we support smaller dealerships by helping them consult, develop, and grow.